Our Story

Meet George, founder of TEN CAFE ROASTING STUDIO in Victoria, BC. A devoted father and coffee professional with over a decade of experience, George launched his roastery in 2023 with a simple philosophy: let coffee’s natural flavour speak for themselves.

Through careful micro-roasting of single-origin beans, George focuses on quality, authenticity, and a personalized coffee experience. Balancing his full-time job and family life, he opens the studio just 4–6 days a month—each day driven by passion and purpose.